There are many businesses that wish they could improve upon their social media presence and in the way they use social media sites. Some companies are new to the social media world and are unsure of how to incorporate social networks into their marketing strategies effectively.
In December 2011, the Facebook Timeline became worldwide and it’s no secret that not everyone was thrilled by it. This new-ish feature has definitely taken some flack and from time to time, you may still see a post popping up in your newsfeed expressing the dislike. The two core reasons for the disapproval of the Timeline can usually be attributed to the resistance of change and the lack in understanding how to use it.
One common expressed frustration is in how posts have become more clumped together and less visible to other Facebook users. This has displeased many business owners who have a Facebook page, and rightfully so. Since the key goals of why companies use Facebook is to engage with customers, receive traffic, referrals, and generate sales; having status updates or posts unseen is not an option. Learning all the new changes that happen frequently on this popular social network can be difficult to undertake, especially when you do not know how or where to get started.
It seems that social networking sites are places in which users from across the globe can share anything with anyone. Every day, usually more than once a day, users log into their favorite social site like, Twitter, Facebook, or Google+ to share their daily happenings, blog posts, or important news, but being able to share so freely can have some downfalls. Unfortunately, many people feel they have some sort of shield protecting them from what they share on social networks, and many share things they may not have shared if they were networking face-to-face.
For months now, Facebook has quietly changed what users see in their news feeds. Many of us may think that everything we “like” and everyone we “friend” on this social site, automatically appears in our news feed, but in actuality, Facebook has changed it so that we only see news from those we interact with most. Shocker!
Customers are constantly learning new ways of introducing themselves to businesses using social networking sites like, Facebook or Twitter. Many consumers turn to these social networks to find information about specific products and/or services before making a purchase. However, the reason why they are turning to these sites and how they find out about your business may surprise you.
Too many companies still believe that if they set up an account on several social networks, then the customers will come. There is definitely more to it than that. First, a great many potential customers will go to their social profile or account to find recommendations from peers about your company. Many wonder what their friends or friends of friends have been saying about your brand. If interested in what has been said, customers will then turn to your business page within the social networking site. Once there, potential customers will then examine how much interaction has been happening within that page and for how long. Although, this may not be intentional and most likely done subconsciously, most people still do it.