Using social media to market and promote a business is always a work in progress, for the job of engaging and sharing content with potential customers, is never done. Companies who incorporate Facebook, Twitter, and other social networking sites, may feel the need to push their products and brand; while others, may visit these sites very little or not at all. Although investing time on social sites is easy and free to do, many businesses have yet to fully understand social media because most are unsure of how to use them. However, businesses are increasingly becoming more involved on social sites, thus, it is very important to know how to use social networks, the right way, in order to get the most for your business.
Social media has provided many opportunities for it’s users that may have otherwise never existed. It has helped in connecting people from opposite sides of the world, finding out information more instantaneously, and it has allowed businesses to market their brands differently. Most users of social media sites, log-on, update their status, and share content on a daily basis. By posting information on social sites to friends and followers, users are providing a recommendation about a specific product or brand, even if that wasn’t their initial intention. Recommendations have persuaded many of us to “like” or “follow” a brand and have helped us in deciding whether or not to purchase a product. Peer recommendations have become even more prevalent, due to the accessibility caused by content sharing on social media sites.