Archives

How to Make Twitter Work for Your Business

twitter_for_businessNext to Facebook, Twitter is undoubtedly the next most popular social networking site. The network boasts of many advantages that make it ideal for promoting your brand or business. Aside from being instantaneous, it’s fast and conversational. You can take advantage of Twitter in increasing the exposure of your business. Here’s how.

Read More…

Is Your Local Business Part of the “There’s an App for That!” Community?

“There’s an app for that.” Ever since mobile technology has advanced to Apple Inc.’s release of the iPhone, this phrase has become widely known and comes up in conversations often. The phrase has become part of everyday vernacular, and in most cases, is true. If you’re looking for a simulation game that allows you to play as people in real life situations, there’s an app for that. If you want to know what kind of places, such as restaurants, historical areas, convenient stores, among others, are in the area you’re in or heading to for the weekend, there’s an app for that. If you’re wondering who the artist is or what the lyrics are for the current song on the radio, there’s an app for that. Convenient, isn’t it?

Read More…

Beginners Guide: How To Use Social Media For Marketing

2012-social-media-marketingThere is no better way for a business to start off 2012, then by becoming a part of the social media world. However, many new business owners may still have some lingering fears that have not disappeared just because the year 2011 is behind us.

Read More…

Social Media Marketing Campaigns: Success, Failure, And When They Should End

social-media-marketingBusinesses have embraced the social media revolution by incorporating social networks into their marketing strategies. Gaining knowledge about products and services has never been easier and neither has finding recommendations about specific brands. Twitter, Facebook, and YouTube are some of the popular social platforms that are useful in marketing products and services through soft selling and by humanizing the brand.

The purpose of marketing campaigns is to bring awareness to products, services, or brands and businesses. A social media marketing campaign is where businesses turn to social networks to spread the word about their company and what it offers. Traditionally, companies would use billboards, ads, and commercials for exposure, but social media has now been added to the list as another way of marketing to mass audiences. However, a campaign’s duration is limited and many wonder how long should a social media marketing campaign run. Well, it all depends on if it is working for your company or not.

Read More…

Get Personal With YouTube: History And Facts (Infograph)

youtube-historyEveryone has something they wish to share with the world. It could be a musical or artistic talent; or a company’s product or service. No matter if it is your personal or business side you wish to showcase, the social video site, YouTube, can help you do it. Many of us have videos just sitting on our computers of family events or school plays and have nowhere to put them. Businesses may have videos of tips and tricks to using their products or video webinars, but no one is watching. Get personal with your friends, family, and/or potential customers by getting personal with YouTube.

Read More…