Businesses have embraced the social media revolution by incorporating social networks into their marketing strategies. Gaining knowledge about products and services has never been easier and neither has finding recommendations about specific brands. Twitter, Facebook, and YouTube are some of the popular social platforms that are useful in marketing products and services through soft selling and by humanizing the brand.
The purpose of marketing campaigns is to bring awareness to products, services, or brands and businesses. A social media marketing campaign is where businesses turn to social networks to spread the word about their company and what it offers. Traditionally, companies would use billboards, ads, and commercials for exposure, but social media has now been added to the list as another way of marketing to mass audiences. However, a campaign’s duration is limited and many wonder how long should a social media marketing campaign run. Well, it all depends on if it is working for your company or not.