Over the many years Coca-Cola has been a company that has made happiness a strong part of its brand’s identity through the use of clever marketing campaigns and advertising slogans. For instance, in 1923 the Company’s slogan was, “Enjoy life” and this year’s slogan is, “Open Happiness.” Coca-Cola has always encouraged us to share a Coke with a friend and now it wants us to share joyful images with its “Happy Places” network.
“There’s an app for that.” Ever since mobile technology has advanced to Apple Inc.’s release of the iPhone, this phrase has become widely known and comes up in conversations often. The phrase has become part of everyday vernacular, and in most cases, is true. If you’re looking for a simulation game that allows you to play as people in real life situations, there’s an app for that. If you want to know what kind of places, such as restaurants, historical areas, convenient stores, among others, are in the area you’re in or heading to for the weekend, there’s an app for that. If you’re wondering who the artist is or what the lyrics are for the current song on the radio, there’s an app for that. Convenient, isn’t it?