Connecting Content with Emotion Increases Engagement

Connect Emotion With Content

There are plenty of people who are still unsure about using social media and question if there is any real point to include it in their business or personal branding efforts. Taking time every day to upload photos, leave comments, write status updates, or to tweet and like posts, seems a bit too much to take on, especially if you do not understand what social media is really for.

Many of us think using social networks is just about socializing with people online and although that is one way to use it, there is a more profound way in which it can be used. Social media is simple and isn’t as intricate or complex as one might think; it’s simply about making another person feel an emotion.

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