If you are a business that has a Facebook page, then you already know building a community on the page does not happen overnight. Often times you hear or read about how it takes time and patience to create a page on Facebook that is lively and engaging, which is true, but rarely ever do you learn about the gradual steps that will tell you if your page is growing in the right direction.
Sharing our emotions, experiences, and actions on Facebook is not a new concept for most of us have found shortcuts that allow us to use emoticons and symbols to express how we are feeling with our Facebook friends. However, Facebook has recently rolled out to some of its users a new feature that lets us tell our friends the type of mood we are in and our current actions much faster and quicker than ever before.
Facebook has been an effective place for many businesses that use the popular social networking site as a part of their online marketing efforts. Companies have flocked to Facebook for the purpose of increasing their online engagement, to enhance brand awareness, build connections, generate leads, and to market products to a substantial audience. Overtime, many businesses have seen success come from marketing with Facebook and feel that the site is helpful in reaching potential customers, which makes the recent announcement by Facebook, about a new search tool called Facebook Graph Search, even more exciting to those in the marketing world.
There has been some online debate over what the true meaning of a Facebook “like” is. Some people feel that just “liking” a status update is a sign of laziness, however, likes should be considered just as important as a Facebook comment.
Facebook… ah, good ole Facebook, it has left a major imprint in most of our lives. We share our emotions, thoughts, ideas, and opinions via our Facebook status updates, post photos of life’s events, big or small, and use it as a source to get our daily news and gossip. It has been good to us, dear ole Facebook, sort of like a robotic friend (well…close enough).
A lot of us turn to this popular social networking site several times a day and never do we miss any time meeting up with our Facebook friends online. Not only do we “like” you Facebook, we love you! So it is no surprise that people have created Facebook inspired merchandise, for the fanatics, like you and I. Seriously, we bring Facebook into our homes every day; why not do it literally.
In December 2011, the Facebook Timeline became worldwide and it’s no secret that not everyone was thrilled by it. This new-ish feature has definitely taken some flack and from time to time, you may still see a post popping up in your newsfeed expressing the dislike. The two core reasons for the disapproval of the Timeline can usually be attributed to the resistance of change and the lack in understanding how to use it.
One common expressed frustration is in how posts have become more clumped together and less visible to other Facebook users. This has displeased many business owners who have a Facebook page, and rightfully so. Since the key goals of why companies use Facebook is to engage with customers, receive traffic, referrals, and generate sales; having status updates or posts unseen is not an option. Learning all the new changes that happen frequently on this popular social network can be difficult to undertake, especially when you do not know how or where to get started.