According to Facebook Statistics, this popular social networking site has over 750 million active users; interacting with over 900 million objects, like pages on Facebook. It is a bit shocking to see such large numbers, especially the amount of people on this social site, but many would not dispute these facts, since logging-into Facebook has become a daily routine for most of us. These statistics have raised several questions; first, “What did we do before Facebook?” and now that we have it, “What would we do without it?”
There are over 500 million users on Facebook and the amount keeps growing as each day passes. It’s no longer viewed as a place to just find out what your friends and “friends of friends” are doing, and it hasn’t been this way for sometime.
Many Facebook users log-on to this popular social site, to network, market their business, and to help drive traffic to their website. Social media has truly emphasized the importance of “Word of Mouth” marketing for any content needing to be discovered. As shown in a study done by the social sharing site, Gigya, Twitter drives 29% social sharing, while Facebook drives 44%. Other sites, like Yahoo and MySpace, only drive 18% and 9% social sharing. The study shows Facebook coming out on-top and it’s not all that surprising after looking at some of their statistics (shown below).