We Can All Learn From Digg: Who Really Runs A Company? Its Community

For centuries, companies of all shapes and sizes have put a lot of time, energy, and money into building communities through their offline stores and with the introduction of the World Wide Web, businesses have also developed online communities across their websites, blogs, and social networks.

However, when building a community, businesses often over-look one key factor and that is, once a community is built, it is them who now run your company. To some people this may sound a bit absurd or even debatable, but there is logic behind this statement.

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