It is essential for businesses now-a-days to have a presence on various social media sites, like Facebook, Twitter, and/or Google+, and although it is often stated, some companies don’t fully agree. These businesses end up feeling obligated to join social networks, which results in many signing up to multiple social sites, thinking they are now “connected”, they’re not.
There are many businesses that wish they could improve upon their social media presence and in the way they use social media sites. Some companies are new to the social media world and are unsure of how to incorporate social networks into their marketing strategies effectively.
For centuries, companies of all shapes and sizes have put a lot of time, energy, and money into building communities through their offline stores and with the introduction of the World Wide Web, businesses have also developed online communities across their websites, blogs, and social networks.
However, when building a community, businesses often over-look one key factor and that is, once a community is built, it is them who now run your company. To some people this may sound a bit absurd or even debatable, but there is logic behind this statement.
Why establish a presence on LinkedIn for your business? LinkedIn is a unique global social networking platform primarily focused on business networking: a powerful communication tool that will carry your marketing message to a wide range of influential contacts among its affluent membership. Build your professional network, increase exposure and attract excellent employees as well as new business. The opportunities for expanding brand awareness and growing your business are endless. The following is a sample of some powerful benefits for companies who choose to take advantage of all that LinkedIn has to offer: