Social media has provided many opportunities for it’s users that may have otherwise never existed. It has helped in connecting people from opposite sides of the world, finding out information more instantaneously, and it has allowed businesses to market their brands differently. Most users of social media sites, log-on, update their status, and share content on a daily basis. By posting information on social sites to friends and followers, users are providing a recommendation about a specific product or brand, even if that wasn’t their initial intention. Recommendations have persuaded many of us to “like” or “follow” a brand and have helped us in deciding whether or not to purchase a product. Peer recommendations have become even more prevalent, due to the accessibility caused by content sharing on social media sites.