Gaining possible leads or car selling on social media are not easy tasks, but are what most dealerships, if not all, want from this marketing platform. We all wish there was a simple formula to follow that guaranteed “quick” buyers on social media, but the reality is; this is not the case, nor would we want it to be.
If you are a business that has a Facebook page, then you already know building a community on the page does not happen overnight. Often times you hear or read about how it takes time and patience to create a page on Facebook that is lively and engaging, which is true, but rarely ever do you learn about the gradual steps that will tell you if your page is growing in the right direction.
Companies tend to be solely focused on their Return on Investment (ROI) when trying out a new tool, marketing strategy, or social network, that the customers ROI (and they do have one) never even enters the picture. Just like most businesses, customers also try to find “what’s in it for them” when investing their time and money into a website, new product, or company. If a business is not customer focused and solely only thinks about what they can gain from an interaction or transaction than they are missing out on the bigger picture, customer satisfaction.
There’s been some chatter on the internet lately and in articles I have seen appear in my Facebook news feed and in my Twitter stream, suggesting that Facebook “likes” and “comments” don’t matter and only the “shares” of content from your page or profile by another user does. Since I use social media on a daily basis for work and for personal use, the mere thought of this has brought me to a place of disagreement. Although I agree Facebook “shares” are important and should be a goal that everyone strives for, they do not lessen the importance of a “like” or “comment” received on this popular social site.
Making your Facebook business page stand out from the crowd is easier than you might think. There are several methods you can use to get ahead of the competition, but it all comes down to one simple method, which is, don’t do what the competition is doing, do better.
It is essential for businesses now-a-days to have a presence on various social media sites, like Facebook, Twitter, and/or Google+, and although it is often stated, some companies don’t fully agree. These businesses end up feeling obligated to join social networks, which results in many signing up to multiple social sites, thinking they are now “connected”, they’re not.