Companies tend to be solely focused on their Return on Investment (ROI) when trying out a new tool, marketing strategy, or social network, that the customers ROI (and they do have one) never even enters the picture. Just like most businesses, customers also try to find “what’s in it for them” when investing their time and money into a website, new product, or company. If a business is not customer focused and solely only thinks about what they can gain from an interaction or transaction than they are missing out on the bigger picture, customer satisfaction.
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Customer ROI,
customer service,
Marketing,
Return on Investment,
ROI
There’s been some chatter on the internet lately and in articles I have seen appear in my Facebook news feed and in my Twitter stream, suggesting that Facebook “likes” and “comments” don’t matter and only the “shares” of content from your page or profile by another user does. Since I use social media on a daily basis for work and for personal use, the mere thought of this has brought me to a place of disagreement. Although I agree Facebook “shares” are important and should be a goal that everyone strives for, they do not lessen the importance of a “like” or “comment” received on this popular social site.
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comments,
engagment,
Facebook business page,
Facebook interactions,
Facebook likes,
profiles,
shares
It is essential for businesses now-a-days to have a presence on various social media sites, like Facebook, Twitter, and/or Google+, and although it is often stated, some companies don’t fully agree. These businesses end up feeling obligated to join social networks, which results in many signing up to multiple social sites, thinking they are now “connected”, they’re not.
Read the rest of Being on Social Media Doesn’t Mean You’re Connected
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Business,
connected,
connections,
relationship building,
Social Media Tips
There are plenty of people who are still unsure about using social media and question if there is any real point to include it in their business or personal branding efforts. Taking time every day to upload photos, leave comments, write status updates, or to tweet and like posts, seems a bit too much to take on, especially if you do not understand what social media is really for.
Many of us think using social networks is just about socializing with people online and although that is one way to use it, there is a more profound way in which it can be used. Social media is simple and isn’t as intricate or complex as one might think; it’s simply about making another person feel an emotion.
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Tagged as:
connecting emotion with content,
creating connections,
increasing engagement,
using social media
Why Facebook Likes and Comments DO Matter
by Amanda Ryan on February 19, 2013 · 0 comments
There’s been some chatter on the internet lately and in articles I have seen appear in my Facebook news feed and in my Twitter stream, suggesting that Facebook “likes” and “comments” don’t matter and only the “shares” of content from your page or profile by another user does. Since I use social media on a daily basis for work and for personal use, the mere thought of this has brought me to a place of disagreement. Although I agree Facebook “shares” are important and should be a goal that everyone strives for, they do not lessen the importance of a “like” or “comment” received on this popular social site.
Read the rest of Why Facebook Likes and Comments DO Matter
Tagged as: comments, engagment, Facebook business page, Facebook interactions, Facebook likes, profiles, shares
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