Online influence is gained by the impact we have on others, the connections we’ve made, the knowledge we have about particular topics, and how we share it. Klout, which measures our online influence using multiple pieces of data from several social networks and from places like Bing and Wikipedia, has become a source many individuals rely on when looking for online influencers to connect with on their social networks.
Klout provides a score between 1-100 that enables people to easily see who has been determined as an influencer and follow them online. Users of Klout can give +K’s to other users in topics they feel they have expertise in; however, Klout has added a new feature that now takes this to another level.
Read the rest of Klout Becomes More than a Score with Klout Experts
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Increase Klout Score,
Klout,
Klout Experts,
Klout Q&A,
Klout Questions and Answers,
New Klout Feature
On most social networks we share links of interesting articles, internet memes we find funny, popular cat photos; and share updates about our daily lives using a combination of content, like videos, photos, and the written word. However, Instagram is different than the typical social network, in that it is where we share our lives solely through photographs.
Instagram is where we go to post photos of everything we find interesting, from pictures of our friends and family members, right down to what delicious foods we are eating for lunch. This social network encourages us to capture moments, no matter how big or small they may be, and enables us to share them with the world in hopes of connecting with others through a little red heart.
Read the rest of Photos of You: Improved Connections and Reach Using New Tagging Feature on Instagram
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Improve connections on Instagram,
Improve reach on Instagram,
Instagram,
new tagging feature,
Photos of You,
tag a business on Instagram
What is important to your business when using social networks? Is a question many companies should be asking every time they log onto their social sites, such as Facebook or Twitter. Understanding what the purpose is for using these sites is vital in knowing the types of content your business will produce and share on them, as well as, what your company hopes to gain from using them.
For most businesses, the answer would be to connect, engage, and build reciprocal relationships with the right people, but finding the right people for your business is not always easy and usually takes a lot of time and effort to accomplish. Many companies have begun using sites that measure social influence, such as, Klout and Kred to discover their best customers and brand evangelists; however, besides a Klout or Kred score there isn’t much else to go on.
Read the rest of Ensure Your Business is having the Right Conversations with the Right People Using Little Bird
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build engagement,
Business marketing,
Connect with community,
Increase online Influence,
LittleBird,
measure influence,
Social Influence
Sharing our emotions, experiences, and actions on Facebook is not a new concept for most of us have found shortcuts that allow us to use emoticons and symbols to express how we are feeling with our Facebook friends. However, Facebook has recently rolled out to some of its users a new feature that lets us tell our friends the type of mood we are in and our current actions much faster and quicker than ever before.
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Facebook,
Facebook emotions feature,
guide,
How To's,
mood,
new features,
new tools,
smiley face
Companies tend to be solely focused on their Return on Investment (ROI) when trying out a new tool, marketing strategy, or social network, that the customers ROI (and they do have one) never even enters the picture. Just like most businesses, customers also try to find “what’s in it for them” when investing their time and money into a website, new product, or company. If a business is not customer focused and solely only thinks about what they can gain from an interaction or transaction than they are missing out on the bigger picture, customer satisfaction.
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Customer ROI,
customer service,
Marketing,
Return on Investment,
ROI
The whole point of posting a status update to Facebook, no matter what the post is about, is to have it be seen by other Facebook users and to have them engage with you because of it. Whether you are sharing what you ate for breakfast or a blog article you have read, the goal is to have your posts show up in other people’s newsfeeds. The most effective way to make your status update get the views and interactions you want, is to attach a photo to the posts you are sharing.
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adding photos,
Facebook posts,
images,
infographic,
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The Impact of Photos on Facebook,
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