Social Media Marketing

Listen to your Facebook Page; It Is Telling You Something.

Listening to your Facebook Page

If you are a business that has a Facebook page, then you already know building a community on the page does not happen overnight. Often times you hear or read about how it takes time and patience to create a page on Facebook that is lively and engaging, which is true, but rarely ever do you learn about the gradual steps that will tell you if your page is growing in the right direction.

Read More…

Klout Becomes More than a Score with Klout Experts

New Klout Experts Feature

Online influence is gained by the impact we have on others, the connections we’ve made, the knowledge we have about particular topics, and how we share it. Klout, which measures our online influence using multiple pieces of data from several social networks and from places like Bing and Wikipedia, has become a source many individuals rely on when looking for online influencers to connect with on their social networks.

Klout provides a score between 1-100 that enables people to easily see who has been determined as an influencer and follow them online. Users of Klout can give +K’s to other users in topics they feel they have expertise in; however, Klout has added a new feature that now takes this to another level.

Read More…

Ensure Your Business is having the Right Conversations with the Right People Using Little Bird

LittleBird_A_Powerful_New_Engine

What is important to your business when using social networks? Is a question many companies should be asking every time they log onto their social sites, such as Facebook or Twitter. Understanding what the purpose is for using these sites is vital in knowing the types of content your business will produce and share on them, as well as, what your company hopes to gain from using them.

For most businesses, the answer would be to connect, engage, and build reciprocal relationships with the right people, but finding the right people for your business is not always easy and usually takes a lot of time and effort to accomplish. Many companies have begun using sites that measure social influence, such as, Klout and Kred to discover their best customers and brand evangelists; however, besides a Klout or Kred score there isn’t much else to go on.

Read More…