If you are a business that has a Facebook page, then you already know building a community on the page does not happen overnight. Often times you hear or read about how it takes time and patience to create a page on Facebook that is lively and engaging, which is true, but rarely ever do you learn about the gradual steps that will tell you if your page is growing in the right direction.
Online influence is gained by the impact we have on others, the connections we’ve made, the knowledge we have about particular topics, and how we share it. Klout, which measures our online influence using multiple pieces of data from several social networks and from places like Bing and Wikipedia, has become a source many individuals rely on when looking for online influencers to connect with on their social networks.
Klout provides a score between 1-100 that enables people to easily see who has been determined as an influencer and follow them online. Users of Klout can give +K’s to other users in topics they feel they have expertise in; however, Klout has added a new feature that now takes this to another level.
On most social networks we share links of interesting articles, internet memes we find funny, popular cat photos; and share updates about our daily lives using a combination of content, like videos, photos, and the written word. However, Instagram is different than the typical social network, in that it is where we share our lives solely through photographs.
Instagram is where we go to post photos of everything we find interesting, from pictures of our friends and family members, right down to what delicious foods we are eating for lunch. This social network encourages us to capture moments, no matter how big or small they may be, and enables us to share them with the world in hopes of connecting with others through a little red heart.
What is important to your business when using social networks? Is a question many companies should be asking every time they log onto their social sites, such as Facebook or Twitter. Understanding what the purpose is for using these sites is vital in knowing the types of content your business will produce and share on them, as well as, what your company hopes to gain from using them.
For most businesses, the answer would be to connect, engage, and build reciprocal relationships with the right people, but finding the right people for your business is not always easy and usually takes a lot of time and effort to accomplish. Many companies have begun using sites that measure social influence, such as, Klout and Kred to discover their best customers and brand evangelists; however, besides a Klout or Kred score there isn’t much else to go on.
Companies tend to be solely focused on their Return on Investment (ROI) when trying out a new tool, marketing strategy, or social network, that the customers ROI (and they do have one) never even enters the picture. Just like most businesses, customers also try to find “what’s in it for them” when investing their time and money into a website, new product, or company. If a business is not customer focused and solely only thinks about what they can gain from an interaction or transaction than they are missing out on the bigger picture, customer satisfaction.
There’s been some chatter on the internet lately and in articles I have seen appear in my Facebook news feed and in my Twitter stream, suggesting that Facebook “likes” and “comments” don’t matter and only the “shares” of content from your page or profile by another user does. Since I use social media on a daily basis for work and for personal use, the mere thought of this has brought me to a place of disagreement. Although I agree Facebook “shares” are important and should be a goal that everyone strives for, they do not lessen the importance of a “like” or “comment” received on this popular social site.