It is human nature to want to make a good impression. Whether we know it or not, we tend to influence the perception of others with a goal in mind by using impression management. It is often seen in different forms, such as, the way we dress for a job interview, the type of cars we drive, and technology we embrace.
We create an image of ourselves in order to claim personal identity and how we present ourselves is reflective of that image. It is who we are as humans to do this process, consciously or unconsciously. But what about your brand? Do you use impression management for your organization, as well? Of course you do. We are all well aware of the importance of brand management and how it can affect the decisions of consumers if the implementation is properly done or not. In reality, we often use impression management for organizations and tie it into brand management.
We all love sharing and discovering social content that peeks our interests to our social networks. As we scroll through the Facebook and Twitter newsfeeds, several times a day, our main objective is to uncover something that makes us take action. Whether we “like” it, retweet it, or comment on it, we are always looking for content, if we know it or not, which will make us react.
There is a massive difference between scheduled vs. automated content that is often overlooked due to both being time savers, but in not knowing the difference, could be hurting your dealership.
Scheduling content allows you to be in control of what content you post to your various social networks, whereas, automation of content, takes out the most important factor of building your dealership’s presence online, the human element.
It is important to start-off by saying, managing your Online Reviews is necessary. You have probably heard this statement repeatedly, but it is now time to put it into action for ignoring them, could be costing your dealership.
Your dealership has built an online community through using various social sites. You post status updates, read comments and respond. In doing this, it has helped to build your dealership’s reputation, but this is only a part of how to manage it.
A Facebook page is where your community gathers to discuss about like-minded content, such as automobiles or your local area. If you own a dealership, you need a Facebook page. However, having a Facebook page is not enough; you must update it often and learn how to use it to not only save time, but to get the best results.
Here are five things you might not know that you can do with your Facebook page that can help improve your page and save you time.