What is important to your business when using social networks? Is a question many companies should be asking every time they log onto their social sites, such as Facebook or Twitter. Understanding what the purpose is for using these sites is vital in knowing the types of content your business will produce and share on them, as well as, what your company hopes to gain from using them.
For most businesses, the answer would be to connect, engage, and build reciprocal relationships with the right people, but finding the right people for your business is not always easy and usually takes a lot of time and effort to accomplish. Many companies have begun using sites that measure social influence, such as, Klout and Kred to discover their best customers and brand evangelists; however, besides a Klout or Kred score there isn’t much else to go on.