Guides

Why Impression Management is Necessary When Using Social Networks

Leave a lasting impression brands

It is human nature to want to make a good impression. Whether we know it or not, we tend to influence the perception of others with a goal in mind by using impression management. It is often seen in different forms, such as, the way we dress for a job interview, the type of cars we drive, and technology we embrace.

We create an image of ourselves in order to claim personal identity and how we present ourselves is reflective of that image. It is who we are as humans to do this process, consciously or unconsciously. But what about your brand? Do you use impression management for your organization, as well? Of course you do. We are all well aware of the importance of brand management and how it can affect the decisions of consumers if the implementation is properly done or not. In reality, we often use impression management for organizations and tie it into brand management.

Read More…

A Thorough Breakdown of the New Emotions Facebook Feature

Facebook_Emotions_8

Sharing our emotions, experiences, and actions on Facebook is not a new concept for most of us have found shortcuts that allow us to use emoticons and symbols to express how we are feeling with our Facebook friends. However, Facebook has recently rolled out to some of its users a new feature that lets us tell our friends the type of mood we are in and our current actions much faster and quicker than ever before.

Read More…

How to Highlight a Post on Your Facebook Business Page

How_to_Highlight_a_Post_on_Your_Facebook_Business_Page
In December 2011, the Facebook Timeline became worldwide and it’s no secret that not everyone was thrilled by it. This new-ish feature has definitely taken some flack and from time to time, you may still see a post popping up in your newsfeed expressing the dislike. The two core reasons for the disapproval of the Timeline can usually be attributed to the resistance of change and the lack in understanding how to use it.

One common expressed frustration is in how posts have become more clumped together and less visible to other Facebook users. This has displeased many business owners who have a Facebook page, and rightfully so. Since the key goals of why companies use Facebook is to engage with customers, receive traffic, referrals, and generate sales; having status updates or posts unseen is not an option. Learning all the new changes that happen frequently on this popular social network can be difficult to undertake, especially when you do not know how or where to get started.

Read More…

How to Make Twitter Work for Your Business

twitter_for_businessNext to Facebook, Twitter is undoubtedly the next most popular social networking site. The network boasts of many advantages that make it ideal for promoting your brand or business. Aside from being instantaneous, it’s fast and conversational. You can take advantage of Twitter in increasing the exposure of your business. Here’s how.

Read More…

Beginners Guide: How To Use Social Media For Marketing

2012-social-media-marketingThere is no better way for a business to start off 2012, then by becoming a part of the social media world. However, many new business owners may still have some lingering fears that have not disappeared just because the year 2011 is behind us.

Read More…

6 Steps to Prevent Your Personal Information from Falling Into the Wrong Hands on Google+ (Infographic)

google-plus-privacyGoogle+ is the newest kid on the social networking block and with over 10 million users and more than 1 billion daily shares; it seems as though it is the popular new kid for now. However, there are cyber criminals who will use this new social networking platform, as they do with other social sites like, Facebook, to target users for their personal information, so it is important to do all that you can to try and keep your information private.

Read More…