How To’s

Why Impression Management is Necessary When Using Social Networks

Leave a lasting impression brands

It is human nature to want to make a good impression. Whether we know it or not, we tend to influence the perception of others with a goal in mind by using impression management. It is often seen in different forms, such as, the way we dress for a job interview, the type of cars we drive, and technology we embrace.

We create an image of ourselves in order to claim personal identity and how we present ourselves is reflective of that image. It is who we are as humans to do this process, consciously or unconsciously. But what about your brand? Do you use impression management for your organization, as well? Of course you do. We are all well aware of the importance of brand management and how it can affect the decisions of consumers if the implementation is properly done or not. In reality, we often use impression management for organizations and tie it into brand management.

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Why Ignoring Online Reviews Could Be Costing Your Dealership

managing reputation online reviews

It is important to start-off by saying, managing your Online Reviews is necessary. You have probably heard this statement repeatedly, but it is now time to put it into action for ignoring them, could be costing your dealership.

Your dealership has built an online community through using various social sites. You post status updates, read comments and respond. In doing this, it has helped to build your dealership’s reputation, but this is only a part of how to manage it.

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Listen to your Facebook Page; It Is Telling You Something.

Listening to your Facebook Page

If you are a business that has a Facebook page, then you already know building a community on the page does not happen overnight. Often times you hear or read about how it takes time and patience to create a page on Facebook that is lively and engaging, which is true, but rarely ever do you learn about the gradual steps that will tell you if your page is growing in the right direction.

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