It is human nature to want to make a good impression. Whether we know it or not, we tend to influence the perception of others with a goal in mind by using impression management. It is often seen in different forms, such as, the way we dress for a job interview, the type of cars we drive, and technology we embrace.
We create an image of ourselves in order to claim personal identity and how we present ourselves is reflective of that image. It is who we are as humans to do this process, consciously or unconsciously. But what about your brand? Do you use impression management for your organization, as well? Of course you do. We are all well aware of the importance of brand management and how it can affect the decisions of consumers if the implementation is properly done or not. In reality, we often use impression management for organizations and tie it into brand management.
We all love sharing and discovering social content that peeks our interests to our social networks. As we scroll through the Facebook and Twitter newsfeeds, several times a day, our main objective is to uncover something that makes us take action. Whether we “like” it, retweet it, or comment on it, we are always looking for content, if we know it or not, which will make us react.
The well-known influence-measuring site, Klout, has had its fair share of controversy by online users. Some people feel it is useful, while others feel it to be useless, and there really is no in between. However, Klout’s recent Perk may give you a new perspective and change your mind about using Klout.
There is a massive difference between scheduled vs. automated content that is often overlooked due to both being time savers, but in not knowing the difference, could be hurting your dealership.
Scheduling content allows you to be in control of what content you post to your various social networks, whereas, automation of content, takes out the most important factor of building your dealership’s presence online, the human element.
You have multiple Facebook Admins on your Facebook page and you sometimes find a piece of content that you know you didn’t post on the page, but somehow, it is there staring you right in the face. You become puzzled and wonder how it got there and who posted it, with no answers in sight.
Today, Facebook posted a message on their “Help Center” page advising Facebook page administrators that their names will begin appearing next to their posts and comments. This new feature will be seen only by administrators and not by those who “like” the page. This will begin on February 20th 2014 and will not be retroactive; this new feature will only appear on posts and comments, on or after the 20th. If you are a Facebook page owner, you might have already seen a message appear at the top of the “Admin Panel” on Facebook, letting you know of this upcoming change.