Social media’s popularity is continuously growing with more and more people joining new and existing networks every day, which makes for a very busy neighborhood. Having new neighbors always moving in, like Google Plus and old ones moving out, like MySpace, would even make Mr. Rogers head spin.
Trying to discover new, informative, and inviting ways to promote a business, product, or brand, is a never-ending task and can sometimes be daunting, especially if the company is stuck in a promotional rut.
Some effective methods many companies have embraced as a way to promote, include, joining social networks, compiling customer emailing lists, creating informative videos or tutorials, and partaking in engagement with customers on a regular basis. These tools give businesses plenty of options when wanting to promote; however, we cannot leave out the more traditional ways of Banner Ads, Billboards, and Commercials, which expands the advertising options even more.
One important key consideration companies’ use when looking for ways to promote their products or brand is the ROI or Return on Investment. Businesses do not want to put more money into promoting then they will receive from doing that promotion, which is expected, or they would go broke. Thus, many look to find “less expensive” or “free” ways to market their business.
It seems that social networking sites are places in which users from across the globe can share anything with anyone. Every day, usually more than once a day, users log into their favorite social site like, Twitter, Facebook, or Google+ to share their daily happenings, blog posts, or important news, but being able to share so freely can have some downfalls. Unfortunately, many people feel they have some sort of shield protecting them from what they share on social networks, and many share things they may not have shared if they were networking face-to-face.
The latest addition to the ever-growing world of social media is the social networking site, Google+. Most cannot go to their current social networks, Twitter or Facebook, without seeing at least one tweet or status update about the new social networking venture by Google called, Google+.
Logging on to our favorite social sites has almost become second in nature. Most of us wake up, start making breakfast, and before our toast pops, we have signed in to either Facebook, Twitter, or LinkedIn.
The social networks we hear about most are Twitter and Facebook, but it seems there are many other social sites grabbing our attention and some that are not. Ignite Social Media created a very informative infographic (shown below) which showcases some interesting statistics about the different groups who are using social media and which social networks they tend to use most. The background data for the infographic came from Google and was mostly found through Google Insight for Search and Google Ad Planner.