Pinterest is a site that not only lets us discover cool finds and interesting images, but provides us with the ability to form collections of items that are of interest to us. To say that there is some-what of a pull and fascination that takes over immediately after the first repin occurs would not be an exaggeration, for often times, what was supposed to be a few minutes of looking at images on Pinterest, usually ends up being a few hours. For businesses, this makes marketing a much easier process for they can be easily found and their products discovered through pins, repins, and boards on Pinterest.
There are many businesses that wish they could improve upon their social media presence and in the way they use social media sites. Some companies are new to the social media world and are unsure of how to incorporate social networks into their marketing strategies effectively.
Staying relevant as a business in the highly competitive marketing world is not simple to do. Being creative and keeping up with the trends while trying to find newer ways to reach your audience can sometimes leave a business stuck in not really knowing which social tools will provide the best results.
The first steps business marketer’s must take in producing a successful marketing campaign, is by locating where their audience spends majority of their time online and to discover what type of content customers are attracted to the most, which at this point in time are photographs.
Ever wonder how money is made using Pinterest? Visual.ly created a very useful infographic that shows how sales can be made by using Pinterest. Although the focus is mainly on Shopify Stores, any e-commerce website, store, and/or business can use the information provided and apply it to their company’s online marketing strategy.