What is important to your business when using social networks? Is a question many companies should be asking every time they log onto their social sites, such as Facebook or Twitter. Understanding what the purpose is for using these sites is vital in knowing the types of content your business will produce and share on them, as well as, what your company hopes to gain from using them.
For most businesses, the answer would be to connect, engage, and build reciprocal relationships with the right people, but finding the right people for your business is not always easy and usually takes a lot of time and effort to accomplish. Many companies have begun using sites that measure social influence, such as, Klout and Kred to discover their best customers and brand evangelists; however, besides a Klout or Kred score there isn’t much else to go on.
Read the rest of Ensure Your Business is having the Right Conversations with the Right People Using Little Bird
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Social Influence
Pinterest is a site that not only lets us discover cool finds and interesting images, but provides us with the ability to form collections of items that are of interest to us. To say that there is some-what of a pull and fascination that takes over immediately after the first repin occurs would not be an exaggeration, for often times, what was supposed to be a few minutes of looking at images on Pinterest, usually ends up being a few hours. For businesses, this makes marketing a much easier process for they can be easily found and their products discovered through pins, repins, and boards on Pinterest.
Read the rest of A Visual Guide to How Users Interact On Pinterest
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The whole point of posting a status update to Facebook, no matter what the post is about, is to have it be seen by other Facebook users and to have them engage with you because of it. Whether you are sharing what you ate for breakfast or a blog article you have read, the goal is to have your posts show up in other people’s newsfeeds. The most effective way to make your status update get the views and interactions you want, is to attach a photo to the posts you are sharing.
Read the rest of The Importance of Adding a Photo to a Facebook Post
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Many of us are glued to our television sets as the 2012 Summer Olympics, held in London, are in full swing. We all have our favorite sport and Olympian to watch, hoping this year they will take home the gold.
Many Olympians have taken to the social network, Twitter, to engage and connect with those, like us, who are watching the Olympics. Which can make you wonder, which Olympian takes home the gold for being the most influential online?
Read the rest of The 10 Most Influencial US Olympians
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