The well-known influence-measuring site, Klout, has had its fair share of controversy by online users. Some people feel it is useful, while others feel it to be useless, and there really is no in between. However, Klout’s recent Perk may give you a new perspective and change your mind about using Klout.
There is a massive difference between scheduled vs. automated content that is often overlooked due to both being time savers, but in not knowing the difference, could be hurting your dealership.
Scheduling content allows you to be in control of what content you post to your various social networks, whereas, automation of content, takes out the most important factor of building your dealership’s presence online, the human element.
You have multiple Facebook Admins on your Facebook page and you sometimes find a piece of content that you know you didn’t post on the page, but somehow, it is there staring you right in the face. You become puzzled and wonder how it got there and who posted it, with no answers in sight.
Today, Facebook posted a message on their “Help Center” page advising Facebook page administrators that their names will begin appearing next to their posts and comments. This new feature will be seen only by administrators and not by those who “like” the page. This will begin on February 20th 2014 and will not be retroactive; this new feature will only appear on posts and comments, on or after the 20th. If you are a Facebook page owner, you might have already seen a message appear at the top of the “Admin Panel” on Facebook, letting you know of this upcoming change.
It is important to start-off by saying, managing your Online Reviews is necessary. You have probably heard this statement repeatedly, but it is now time to put it into action for ignoring them, could be costing your dealership.
Your dealership has built an online community through using various social sites. You post status updates, read comments and respond. In doing this, it has helped to build your dealership’s reputation, but this is only a part of how to manage it.
A Facebook page is where your community gathers to discuss about like-minded content, such as automobiles or your local area. If you own a dealership, you need a Facebook page. However, having a Facebook page is not enough; you must update it often and learn how to use it to not only save time, but to get the best results.
Here are five things you might not know that you can do with your Facebook page that can help improve your page and save you time.
Vehicle inventory matters, website traffic is highly important, and selling cars is the number one goal, but how do you insert the cars you sell into the content you share on your social networks and receive results?