If you are a business that has a Facebook page, then you already know building a community on the page does not happen overnight. Often times you hear or read about how it takes time and patience to create a page on Facebook that is lively and engaging, which is true, but rarely ever do you learn about the gradual steps that will tell you if your page is growing in the right direction.
The first extremely important factor in building an active community on Facebook is Content. Think of the content you share on your page as a type of “invitation”. When you share a photo, link, video, or question on your page, you are inviting people to interact with your page and more importantly, with your business.
The types of content you share with your potential community will effect who will accept your “invitations” (shared posts) or not. Thus, it is important to share content that you are knowledgeable about and that is relative to your business. If you stray away from sharing these types of content then you will be “inviting” people to your page that have no real interest in your business.
For instance, if you are a car dealership and you post images of cats, than you are going to grab the attention of those on Facebook who love cats, not cars. If you want to attract a community who loves cars, then ensure your Facebook posts are about cars. If you also want to attract people who live locally to you, then post about local events, activities and landmarks. The key is to think about what you are posting first, put a reason behind it, and then listen to what the community is telling you on your Facebook page.
However, you may be wondering, what does “Listening” to your Facebook page mean? After all, it is a page, but keep in mind that with every action that happens on your page there is a voice behind it, which signifies, there are plenty of things you need to be listening to with every piece of content you share.
Once you begin sharing relevant content and start listening to those on your Facebook page, you will gradually see a change occur.
- At first, your content will see a few likes and they may be sporadic at times. However, keep posting relevant content.
- Once people on Facebook see a consistency occurring on your page with the type of content you post, you will gradually begin attracting those with the same interest as the posts you share.
- Eventually, you will begin to see comments happen on your page, again, this may be sporadic, but make sure to respond to each of them. Show that you are listening, which will increase the chances that they will comment again.
- Posts that are “shared” by people on Facebook does not happen as often as likes or comments do, but it is another component you should be listening to.
- Overtime, you will see a larger amount of likes, comments, and shares occur on your page and as you continue listening, you will see your active community grow.
Therefore, in order to build a strong community, it is vital that you listen to the likes, comments, and shares on your page; for each will tell you a little bit more about your page and the content you are posting. Listen to the posts with the most actions and engagements, the people behind them are telling you something.
For instance, if you are a Chevrolet car dealership and you posted an image of a Chevrolet Camaro, which received more likes, comments, and/or shares than another image you posted on the page, then what you should have heard from this is that you need to post more content about the Chevrolet Camaro.
If the type of content you are sharing on your page isn’t receiving a lot of actions, again you are being told something, the people on Facebook are telling you that you may need to change to another type of content or become more creative with it. First, listen to what the people are telling you and then give them what they want to ensure growth of your page.
Your Facebook page not only tells a story to the community about your business, but the community tells you a story too, that is, if you are listening.
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