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It is essential for businesses now-a-days to have a presence on various social media sites, like Facebook, Twitter, and/or Google+, and although it is often stated, some companies don’t fully agree. These businesses end up feeling obligated to join social networks, which results in many signing up to multiple social sites, thinking they are now “connected”, they’re not.

The word “connected” can be used and described in many ways, but it is defined by the online Dictionary as to, “Join together so as to provide access and communication. ” Therefore, its meaning is actually a two-step process, one, providing access, and two, communication. However, many businesses only fulfill the first step and seldom end up implementing the second.

With the advancements in technology and the evolution of social media, your business now has the ability to be connected to its audience like never before, ultimately, how connected you become depends on if your company has implemented the second step or not, which is, communication.

It is not enough to just be on social networks, your company needs to be engaging. Behind every avatar, status update, and tweet there is a human being, captive audience, and potential customer. It is up to you to intrigue and entice them to want to be a part of your online community and to accept you into theirs, being idle just won’t do it.

Make every moment you spend on social networks count, by listening, responding, and interacting. No lasting relationship has ever been built on silence and just because you show up, by having social media accounts, doesn’t automatically mean you’re connected.

It takes, time, persistence, and hard work to build any relationship, but at least with social networks, you already have your foot in the door. In creating social media accounts, you have provided the first step to being “connected” –  access. Now it is up to you to ensure the second step of communication is implemented. In doing so, your business will build relationships that last, which will make your company one that is fully connected.

[Image Source: IdeaBrightMarketing]

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