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New Internet Explorer 10 Ad

In the 1990s, many of us were introduced to the web browser Internet Explorer or IE for the first time, which is a part of the Microsoft Windows line of operating systems. A lot of us have used this browser to access the World Wide Web at some point or another, but as time moved on, so have we.

In 2012 worldwide StatCounter statistics showed a decline, from December 2011 to December 2012, in the amount of people who use Internet Explorer and compared it to five other browsers, including the one that has taken the top spot, known as, Chrome (as shown in the chart below). Although IE is still amongst the top five browsers used to surf the internet and comes in second place, the decline of its user base has not gone unnoticed by those at Microsoft.


Source: StatCounter Global Stats – Browser Market Share

Recently, Microsoft created a new Ad for Internet Explorer 10 or IE10 titled, “Child of the 90s,” which clearly targets those who grew up in the 90’s, also known as, Generation Y. This nostalgic Ad showcases several different iconic products from that era, which many of us may remember playing with as a kid. It seems Microsoft’s goal is to recapture the attention of Generation Y with a trip down memory lane and to bring us back to using Internet Explorer as our sole web browser. Today, Generation Y is all grown up and Microsoft wants to prove that they too have grown, since the browser debuted in 1995, with this recent Ad.

Although this new Ad may touch the hearts of many, especially those who love to reminisce about their 90’s childhood, the truth is, most people are simply resistant to change. A lot of us will connect with this new Internet Explorer Ad and think it’s a great marketing effort by Microsoft, but will it make us reconnect with Internet Explorer and entice us enough to make us switch browsers? I guess we will have to wait and see.

Does this Ad make you want to change your web browser to Internet Explorer?

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