Next to Facebook, Twitter is undoubtedly the next most popular social networking site. The network boasts of many advantages that make it ideal for promoting your brand or business. Aside from being instantaneous, it’s fast and conversational. You can take advantage of Twitter in increasing the exposure of your business. Here’s how.
To start off, make sure that your Twitter username is the name of your business or your own name. This will make it easy for customers to find your business. Add your Twitter account to your business cards, website, or Facebook page. Use the network to tweet vital information about your business or products. You can also use this to get comments from your customers.
Create an appealing and informative profile page. Before customers will follow you, they will first take a look at your profile so you need to make it good. From your profile page, you can build a good impression on your customers. It should be unique from the others and should grab the attention of your customers.
Do not just follow anyone. You need to make sure to only follow influential people who can help you in growing your business. At the same time, share only links and information that is associated with your business. Get feedback from your followers. This will help you gain an understanding of what your customers want as well as the improvements you need to make.
Keep your customers updated. Bear in mind that there are other businesses that are competing with your business so you need to be always one step ahead of the competition. But do not keep on posting about your business as this may become boring to those following you.
Patience is a virtue. Do not start tweeting about your business right away. Create a bond with your customers first. This will help customers get the message that you are not after the money but in developing a relationship. Inject your products slowly and at the right time. Twitter is designed in such a way that it connects people to people and not businesses.
Twitter is a good way of expanding your social and business contacts. Let us say, you tweet one of your customers regarding an upcoming event you will be having. In turn, the customer might retweet your message to members of their network. The person who receives the tweet will likewise send it to their network, and so on and so forth. The more tweets, the more traffic you will get for your business.
Twitter may not be as popular as Facebook but it is powerful enough to send your message across to potential customers. Just follow these tips and you are on your way to making the most out of Twitter.
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