In 2007, PostRank was launched with the intention of helping Internet users to discover interesting and relevant content. Through PostRanks monitoring services, analytics, and data collection of users’ online social engagement on sites, such as, Twitter and Facebook, businesses and other users can gauge their online influence and reach with audiences.
It was announced today that the social media analytics company PostRank has been acquired by Google. Details regarding the financial amount of this recent acquisition have yet to be disclosed and the company, currently based in Waterloo, Ontario, will now be working out of Google’s offices in Mountain View, California. PostRank’s services will still be in operation for existing customers, but due to this recent change will no longer be accepting new sign-ups.
It was only in February that the PostRank Web Browser Plugin was updated with the feature that displays it’s metrics on Google search results. The plugin uses data collected from such sites as Facebook, Google Buzz, Reddit, Twitter, and more to help users find the content people are talking about within these various social sites. From a Google Search (with the PostRank Plugin) for the word “PostRank”, look at the data it revealed in the example below.
Example: It will be interesting to find out if this latest acquisition by Google will have any impact on its Social Search and +1 services, but I guess we will just have to wait and see exactly how this will affect Google’s users and the way in which they search for and discover content.
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